3 More Ways to Get the Word Out About Your Business

Here’s three more ways to promote your small business without breaking the bank:

  1. Use social media.  Use social media such as Facebook, Twitter and LinkedIn to have a conversation with your target market.  The average person spends 30 minutes a day using Facebook alone!  They are researching brands, chatting with companies and learning about products they want to purchase.  If you aren’t there, you have no chance of earning their business.  51% of brand followers on Facebook will purchase that specific brand.  The percentage is even higher for Twitter followers at 67%.  If your company isn’t using these mediums, you are losing customers.
  2. Write articles.  Writing articles can seem time consuming and daunting, but since you will be writing about something you are very knowledgeable about and comfortable with, the task will be easier than you think.  Writing articles also helps establish you as an expert and it’s a great way to get your message out.  You can distribute these articles to online article databases, newspapers or even via email to potential clients.
  3. A blog is the ultimate in establishing yourself as an expert in your field.  Clients will come back every day to see what new content you are providing and what they have to learn from you.  Blog entries don’t have to be long or complicated.  In fact, readers often prefer bulleted or numbered content that is easy to read, digest and implement.  Allow readers to subscribe so your daily content is delivered right to their email.  It is also important you allow readers to leave comments and chat with each other.  This also allows you to gather instant feedback to what you are providing.

While you don’t have to implement all of these strategies in order to market your business, it is important that you choose at least one.  I suggest that you pick the one you are most comfortable with and start there.  Devote just a few minutes a day to creating content and engaging in conversation with consumers.  You will be glad you did!  And if you need assistance in implementing any of these strategies, contact Social Ocean Media and we can help you get started!

5 Benefits of Using an Digital Calendar

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When you think about it, a calendar is basically a list of all your appointments that shows open/closed blocks of time. If you like using a paper calendar, definitely use it. It really would make no sense to start using something else when you already have a solid system that helps you be productive.

That said, one of the drawbacks with using a paper calendar is that you’ll have to carry it with you so that you can see your meetings and open/closed time slots at a glance. With a digital calendar, on the other hand, you can access it from your smart phone or tablet, no matter where you happen to be.

There are lots of other benefits of using a digital calendar. Check out the following 5 reasons why you might want to consider using an online calendar.

1. No Cost. It’s nice when you can find a useful tool that’s on sale. It’s even nicer when that item is free and it helps you be more productive or makes your life a little easier. While there are some online calendars that will come with a fee, there are many that are free, including the one I use all the time: Google Calendar.

2. Portability. As I mentioned before, one of the benefits of a digital calendar is the ability to know exactly how your time is scheduled without having to carry a planner around with you. You can access your schedule and appointments from anywhere. All you need is an internet connection and your user name and password (and your laptop or smart device, too).

Of course, if you can leave your laptop at home and use your tablet or smart phone instead, you’ll probably have a lighter purse or briefcase (your shoulder and back will thank you).

Another convenient feature of a digital calendar: you can set recurring appointments. That means less writing and more automation (your hand will thank you).

Looking for a digital calendar app for when you’re on the go? Take a look at the Google Calendar app, Sunrise, Calendars 5, or Tempo.

3. Reminders. When you use a paper calendar, you have to be on top of your game and be self-motivated. You will need to get in a regular routine of checking your calendar to see where you need to be on a given day. With a digital calendar, you can create text, e-mail, or pop-up reminders for your meetings and appointments. If your inbox is overflowing, you might want to choose text reminders that you can delete immediately.

You can also add comments to the notes section of your digital calendar. Use that section to include details that will help you find your way to your destination or just about anything that you want to remember about your appointment.

4. Multiple Calendars. Many digital calendars allow you to create more than one calendar for various types of events, and you can color code them to help you better remember specific appointments (or people). Another nice feature is that you can turn on and off calendars (i.e., hide or show) depending on the view you want to see.

5. Sharing. One of the best things about a digital calendar is that you can share your calendar with others and let them view or even make changes to it. This can be a helpful step in your workflow if you work with a virtual assistant (e.g, your assistant can update your calendar for you).

Are you using an online calendar? What features do you find helpful?


Better Document Management with Scanning

cloud security, cloud services, cloud computingIf you’re still unsure of how to move your business into the cloud, an easy first step is document storage.  Store your documents in the cloud by scanning and uploading them to a cloud storage service. Organizing your documents online can save time and improve collaboration with your team wherever you’re located.

3 Ways to Get The Word Out About Your Small Business

cloud security, cloud services, cloud computingAdvertising is expensive and doesn’t always fit into your small business budget.  There are lots of customers out there who want answers.  They’re chatting with each other as we speak.  Join the conversation — be the expert.  By becoming the expert you can lead people back to your business website, earn their trust and earn their business. Try these inexpensive or free tactics to get the word out there about your business: